Adam Neumann is back in the Manhattan luxury market — but this time, he’s taking a slightly leaner approach.
The ousted WeWork founder has re-listed his sprawling triplex penthouse at 78 Irving Place for $22.75 million, marking a substantial discount from previous offerings.
But the slimmer price tag is for a reason: the sale no longer includes the additional guest apartment that had been bundled in during prior attempts to sell.
For years, Neumann, 46, and his wife, Rebekah, had tried selling the full 7,880-square-foot spread as a package deal, listing it most recently for $24.99 million in 2024 and initially $37.5 million in 2020.
In 2023, the price went down to $32 million. Last summer, it was re-listed for $25 million.
Now, sources told The Post they’re keeping the smaller unit for themselves — either as a guest suite or a home base when they’re in New York — while offering only the main residence: a three-story, 6,630-square-foot penthouse with five bedrooms, four full bathrooms and two powder rooms.
The property is co-listed by Madeline Hult Elghanayan of Douglas Elliman, alongside Jason Haber of Compass.
“This is a singular apartment in today’s market. It should be advertised as such,” Haber told The Post. “And so we bifurcated it to one that is no longer on the market. And now we’re focusing our full efforts on this very special residence in and of itself, not with another apartment attached to the sale.”
Often described as a “townhouse in the sky,” the triplex crowns a boutique six-residence condo building just off Gramercy Park.
Designed by architect Pietro Cicognani, the apartment features a sculptural spiral staircase beneath a luminous skylight, soundproofed city-facing windows and radiant-heated chevron floors. Each floor spans roughly 2,200 square feet and is serviced by a private keyed elevator.
The top-level entertaining space includes a corner great room with a custom stone fireplace, a formal dining area, a media lounge and a chef’s kitchen equipped with industry-grade appliances.
The entire middle floor is devoted to the primary suite, complete with a midnight bar, a private study, a Parisian-style dressing room, and a marble-clad spa bathroom with a steam shower and soaking tub.
The lower level houses three additional bedrooms, each with an en-suite bath and dressing area, plus a flexible-use lounge or library. Above it all is a nearly 1,000-square-foot private rooftop terrace with skyline views and space for a summer kitchen, a spa and a custom fireplace.
“I sell lots of townhouses all around the city; they never come with a doorman,” Haber said. “And for the first time — and I’ve been doing this for 18 years — I’m seeing a fusion of the two. So I think it’s very exciting for the market and there’s nothing else like it.”
Neumann and Rebekah, a cousin of actress Gwyneth Paltrow, purchased the two original units in 2017 for $27.5 million and later combined them.
While they’ve now elected to hold onto the smaller unit for personal use, the couple’s decision to sell the main residence alone may be a more strategic play in a softened ultra-luxury market.
The re-listing comes as Neumann continues to offload portions of his once-expansive real estate portfolio.
In 2020, he sold his Hamptons home for $1.25 million. In 2021, he sold his Greenwich Village townhome for $13.65 million and his San Francisco compound for $22.4 million. And in 2023, he sold his Westchester home for $3.42 million.
Since his departure from WeWork, Neumann has launched a new residential real estate venture called Flow, which has attracted major investor interest — most notably a $350 million investment from Andreessen Horowitz in exchange for equity tied to Neumann’s Sun Belt property holdings.
Flow has amassed a portfolio of roughly 4,000 luxury rental units across southeastern cities like Miami and Fort Lauderdale.
Flow recently raised another $100 million, boosting its valuation to $2.5 billion.