When brand collabs go wrong

When brand collabs go wrong

It’s off brand.  Every so often, a TV show or movie has a brand-tie in that misses the point.  For instance, the hit AppleTV+ show “Severance” is essentially about how work is hell…but the show’s official podcast is filled with ads for work-related platforms.  The iconic red cloaks on “The Handmaid’s Tale” are used to … Read more

‘A Minecraft Movie’ still striking gold at the box office

‘A Minecraft Movie’ still striking gold at the box office

It’s still striking gold. “A Minecraft Movie” remained in first place on its second Friday in theaters, raking in $20.5 million, according to The Numbers. The Jason Momoa and Jack Black-starring family adventure is slated to take home over $80 million this weekend. It’s already become the year’s highest-grossing film at the domestic box office, according … Read more

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